Understanding Your Business Environment
20. How do you perceive the future demand in the category? It is a scale of 1 to 10 where 1 refers to 'Low' and 10 refers to 'High'
21. How critical do your consumers, consider this category to be, in their lives? It is a scale of 1 to 10 where 1 refers to 'Good to have' and 10 refers to 'Absolute necessity'
22. How is the investor interest in the category? It is a scale of 1 to 10 where 1 refers to 'Negative' and 10 refers to 'Excellent'
23. How do you perceive the business outlook of the category? It is a scale of 1 to 10 where 1 refers to 'Conservative' and 10 refers to 'Positive'
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