16. How do you feel about the future of this category? It is a scale of 1 to 10 where 1 refers to 'Anxious/uncertain' and 10 refers to 'Very confident'

17. How would yourself in the rate your category expertise of the segment? It is a scale of 1 to 10 where 1 refers to 'Novice' and 10 refers to 'Expert'

18. How would you rate your business expertise? It is a scale of 1 to 10 where 1 refers to 'Amateur' and 10 refers to 'Experienced'

19. Do you have any background in doing business? It is a scale of 1 to 10 where 1 refers to 'First generation' and 10 refers to 'Actively worked in family business'