Balaji has been a part of the advertising & media industry for over 22+ years in which he has been associated with FMCG, Alcoholic Beverages, Computer & Printers, Retail & E Com clients.
He has worked with bigger FMCG clients like HUL, Maruti, HP, GSK, SnapDeal, ITC, Apple, Renault, Nissan.
His core competency lies in media Buying/Strategy and Execution. He has exceptional negotiation skill as well as an excellent sales professional.
He is currently an entrepreneur running his own consulting business. His recent key project undertaken with exceptional success is Tech Mahindra Chess League.
Key organizations served: Godrej Saralee, GroupM, Madison, Omnicom media group.