You will agree that there are a lot of factors that are working around the business that has helped shaped it in addition to your hard work. There may be some challenges but most things are working well for you. When things are working well it is sometimes difficult to keep your ears connected to the ground. But the very reason you are here shows your intention. You will do well in such situations as well to understand the motivation of the primary stakeholder like consumers and investors and what drives them. It could be a crucial learning to understand what makes them feel connected and be involved in the category. It is important to understand the concerns of the stakeholders who is not putting much faith on the category right now. So when things turn difficult, and they will, you will be far better prepared to face the situation.