Offering - You Have Cracked the Code!
"We don't need to have a perfect offer but an offer that is sensitive to the world it serves. If we are willing to listen and continuously innovate and improve, we will be able to create something that resonates with people and even idolised by them."
You definitely have been able to crack the code on what the consumer is really looking for in an offering. What you have managed to do is really the tough part of the whole piece. It gets easier from here. The trick is to realise what the consumer has really found useful in your offer and spend time enhancing that part of the experience. At times there are some small part of the offering or exprience that prevents the consumer to go forward with the transaction or more importantly, keep coming back. We should be able to keep listening and keep improving to reach the level from where it is easier to win trust of the consumer.